Managed end-to-end production—from script writing and shooting schedules to producer duties and edit supervision—for a Valley Bank customer spotlight showcasing small business lines of credit in action.	Developed the editorial strategy, content calendar, and published articles for Valley Bank’s Small Business line of business. Content focuses on demystifying complex financial topics and driving awareness for micro and small business solutions.	Published annually by Valley Bank, this report leverages insights from U.S. financial experts to spotlight emerging business trends and concepts for the year ahead.
Distributed by small business bankers in their communities, these cards offered a free coffee at a local branch and invited local business owners to connect face-to-face with a banker.	This article was written for "History in Action," Valley Bank's 2025 Black History Month campaign. Running throughout February 2025, the campaign commemorated the challenges and triumphs of pioneering Black entrepreneurs and the modern trailblazers carrying on their legacy.	These digital screens were displayed across bank branch televisions and ATMs in support of "History in Action," Valley Bank's 2025 Black History Month celebration campaign.
Developed for the 2025 US Open program distributed at the USTA Billie Jean King National Tennis Center, this print ad uses a tennis-inspired tone to highlight Valley Bank's commitment to relationship banking and personalized support for NY/NJ customers prior to the "That's How" campaign.	Created for the 2025 New York Giants yearbook at MetLife Stadium, this print ad uses a football-inspired tone to highlight Valley Bank's dedication to relationship banking and local support before the eventual launch of the "That's How" campaign.	These social media advertisements were written to promote TD Bank's Small Business Banking services on social media platforms including Facebook and LinkedIn
These outdoor digital billboard ads were written for TD Bank as part of their support for the Celebrate America Fourth of July Fireworks Show at Eisenhower Park on Long Island, NY.	These golf-related advertisements were written in support of a new TD Bank store opening in a golf community in Florida.	These advertisements were written for TD Bank in support of the Somerset Patriots (Double-A affiliate of the New York Yankees) and Brooklyn Cyclones (High-A affiliate of the New York Mets) for use in their stadiums and programs during the 2023 baseball season.
These are two versions of an email meant to send to existing customers that promote a special offer on balance transfers. The difference between the two versions is primarily the decision to include a link and mention of a savings calculator for the recipient to use.	This is a pitch written to promote Discover Card to younger college-age demographics.	This is an insert written to be included in direct mail pieces promoting Discover Personal Loans by emphasizing their ability to manage debt by combating rising rates.
This is direct mail piece written to promote Discover Card and drive new sign-ups to its wealthier prospects.	I wrote the copy for this email set and provided creative direction for the designer to use at their discretion while employed as a copywriter at Sneeze It. The client was Crunch Fitness.	This 15-second radio script was written on spec for a financial company specializing in small business banking. The ad is intended to play on select Sirius XM channels in the Atlanta metro area.
I wrote the copy for this ad set and provided creative direction for the designer to use at their discretion while employed as a copywriter at Sneeze It. The client was Healthnetics, a CBD oil and lotion manufacturer.	I wrote the copy for this email and social media post set and provided creative direction for the designer to use at their discretion while employed as a copywriter at Sneeze It. The client was Gopher, an app that provides on-demand marketplace for services.	I wrote the copy for this email and ad set and provided creative direction for the designer to use at their discretion while employed as a copywriter at Sneeze It. The client was Monster Fitness, a fitness center and MMA gym.
I wrote the copy for this ad set and provided creative direction for the designer to use at their discretion while employed as a copywriter at Sneeze It. The client was Vivo, an online fitness program designed for adults over the age of 60.	I wrote the copy for this ad set and provided creative direction for the designer to use at their discretion while employed as a copywriter at Sneeze It. The client was Kvell Fitness & Nutrition, a fitness center.	I wrote the copy for this ad set and provided creative direction for the designer to use at their discretion while employed as a copywriter at Sneeze It. The client was Enjoy L.I.F.E, a candle manufacturing company.
This is an email I wrote for Vantage Deluxe World Travel that was directed at "group travelers" and sent on Mother's Day. Its purpose was to advertise the benefits of traveling with friends and family while maintaining a sensitive emotional tone that was appropriate for Mother's Day.	This is an email I wrote for Vantage Deluxe World Travel in 2015 announcing the newest addition to the travel company's fleet of ships	This is a mini website regarding a prescription card service for Sokolove Law that I wrote the copy for while I was employed by d50 Media. I wrote the content for each of the pages and participated in meetings regarding its design and layout.
This is a spec video script that I wrote for my Media in the Digital Age class at Boston University. The assignment was to utilize metaphors to create an online promotional video script. I chose to write the ad for Slumbrew, a small craft brewery located in Somerville, Massachusetts.	Spec work script for a "viral video" concept done while at BU Ad School. The intention of this script, titled "Sardines Love the 90s," is to create an online viral video that positions sardines as a healthy and low-cost snack. To do this, the concept proposes Lisa Kudrow as a spokeswoman and makes a number of nostalgic references to 90s TV shows such as Friends, Seinfeld, Full House, and Spongebob Squarepants.	Spec work radio script created while at BU Ad School. Using thematic elements of the classic horror film "Psycho," this script uses the tagline "Don't be a 'psycho' with your small business" to entice small business owners to choose Carbonite's online backup and storages services.
Spec work print ad campaign for Tesla created while at BU Ad School. As part of a team, I was responsible for creating positioning, copy, and a tagline to help position Tesla as the next generation of automobiles. Following group work, I created these drafts using Adobe Illustrator	This is a spec work PSA script for a television commercial encouraging college-age students to vote that I created at BU Ad School. Given the assignment of creating a script for an imaginary campaign that uses a celebrity to encourage college students to vote, I chose to use Vine star King Bach (Andrew Bachelor) and the tagline "Don't pretend you have no opinion about this."	Spec work done while at BU Ad School: These are slides from a group project/presentation that analyzed Eileen Fisher's current situation, determine the brand challenge, opportunity, and recommend a target market. The written report that accompanies these slides can be provided upon request.
Spec work done while at BU Ad School: This is the creative brief I created as part of a presentation analyzing Dove's "Real Beauty" campaign. The goal of this project was to pinpoint strengths and weaknesses of Dove's "Campaign for Real Beauty" advertisements. This creative brief outlined my suggestions for how the campaign should adapt and continue in 2016.	Spec work done while at BU Ad School: These slides are from a presentation analyzing Dove's "Real Beauty" campaign and with the goal of pinpointing the brand's strengths and weaknesses, and making a creative brief detailing how the campaign should continue in 2016.	This was a blog assignment I completed for my "Writing for Professionals" graduate class at BU. I chose to write a blog from the perspective of a New York sports fan who lives in Boston.
Online video advertisement project completed while at BU Ad School. Project was completed utilizing Final Cut Pro and a JVC HD video camera.	This is a feature story I created while at BU Ad School. For an assignment in which I had to write a feature story about a local Boston establishment, I chose to write about the Somerville Theater in Davis Square.	Sketches done while at BU Ad School to help brainstorm ideas for a new ad campaign for the Brooklyn Nets to help draw new fans despite the team's recent lack of success.
This is a mock press release I wrote as part of an assignment for my "Writing for Professionals" graduate class at BU. It is not meant to be factual in any way, and is meant to help instill the basic organization of a press release	Spec work done while at BU Ad School. These slides make up a proposed communication plan for Victoria's Secret Sport (VSX) that would allow the brand to define its place in the "athleisurewear" marketplace. Created with a group, this comprehensive communication plan includes a marketing objective, situation analysis, competitor data, target audience and media recommendations, a creative brief, and spec advertisement creations.	Spec work done while at BU Ad School. Working along with two other classmates, I created a media plan designed to help increase awareness of Special K Protein among existing Special K customers. Data from MRI+, SRDS, and Quantcast was utilized to develop target audiences and identify optimal media outlets to pursue during a 6 month period with a proposed budget of $8.4 million.
This is a design I created while at BU Ad School. As part of my Design + New Media course, I was assigned to take the lyrics of a song and use them to create an image that conveys an aspect of the song's meaning. Using Adobe Photoshop and Illustrator I used lyrics from Bruce Springsteen's "Thunder Road" to create the iconic Garden State Parkway sign.	These are spec work logos created for an imaginary "navigation app" called "Quikli" while at BU Ad School. These two logos were created by utilizing the basic elements of design as well as Adobe Illustrator.